As part of Metro’s ongoing Nada Yada Yada brand platform, we worked on the second installment of the reality TV-inspired campaign. This time: a reunion special — drama, lights, and all.

Our role as social AOR was to extend the campaign’s world beyond the main stage, capturing “candid” bonus moments and behind-the-scenes content designed for social and online video. With limited time
and high-profile talent on set, the creative challenge was balancing polish with spontaneity — making it feel off-the-cuff, while still delivering on brand.

The result: a collection of snackable, high-impact social and OLV assets that complemented the ATL campaign and kept the story going across platforms.