When Capital One Business rolled out their refreshed brand and illustration guidelines, we saw an opportunity to stretch the new visual language — pushing it beyond guidelines to tell richer, character-driven stories.

We developed three animated narratives, each centered on a unique business owner: a tech start-up CEO, a construction company owner, and a pickle mogul (my fav). We leaned into the brands iconic, expressive color palette to distinguish each character’s world, while maintaining harmony across the series. Animation styles were tailored to each story, adding personality and pace that supported the tone of each business type.

The result: playful, polished videos that stayed true to the brand while standing out in a crowded YouTube landscape — connecting with small business owners through strategic, stylized storytelling.